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A way in which the information from this kind of data can be maximized is by applying the Kano method of analysis to it. The Kano Model under the Six Sigma methodology is one that works to classify customer responses.

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Most large Six Sigma companies devote a portion of their yearly budget to customer surveys. The data gathered from these surveys drive new product design and services offered, influence the strategies of companies, and shift the focus of any improvement activities. While these surveys and the data returned upon completion can be very helpful, it's really only the first step in the process. How to interpret them in a way that leads to wise decision-making is equally important. It is in this part of the process where the Kano Model may be called upon to classify the data appropriately.

A way in which the Kano Model can be illustrated is by applying it to a typical situation. A large business specializing in manufacturing washing machines undertakes a survey to gauge customer satisfaction. The customer care staff at the company is then rallied to review this data and suggest actions for the management team to consider. The survey sent was based on a scale for product satisfaction and if they'd recommend them to others.